Haggar
I was part of a team that concepted, shot, and produced the first lifestyle catalog in Haggar’s 90-year history. This beautifully photographed, 32-page catalog, shot on location in Los Angeles, was released in Spring 2017. My role was to concept the catalog story and write all the copy, including the company history spread.
In addition to the lifestyle catalog, Haggar also commissioned my team to create video content for the launch of their new website in Summer 2017. The script I wrote for the video helped put Haggar’s dynamic and innovative history in captivating motion.