Pratt & Lambert Paints
Pratt & Lambert tapped my team to help increase its brand awareness among architecture and interior design professionals in two major U.S. markets: New York City and Los Angeles. Our first step was to create a sophisticated online magazine to house original content for both metro areas. Twice a week we showcased boutiques, products, and cultural events, as well as profiles and interviews with local designers, many of which were conducted on the ground during our trips to L.A. and NYC. These digital magazines, Design in Color NYC and Design in Color L.A. (you can scroll through screenshots below), were supported by a robust and diverse portfolio of social media channels for distributing content, building an audience, and engaging with fans.
We also created a branded print magazine for Pratt & Lambert called Color Expressions, which served as a piece of beautiful in-store collateral.