ABOUT ME
I’m a creative professional with a unique set of skills: a copywriter by trade, who’s also equally at home in the worlds of content strategy and brand strategy. My best trait is my willingness to listen—to mentors, to colleagues, to clients. Because I always have open ears and an open mind, I've been able to continually expand my areas of expertise, from delivering big-picture brand strategies to driving complex content strategy projects to concepting eye-catching, multi-channel creative campaigns.
Over the years, I've honed my client management and presentation skills (teaching college kids for five years helped) in big boardrooms and on crowded Zoom calls. Of course, the finished product always has its origins in teamwork—diving deep into a brand's business objectives, undertaking thorough competitive and content audits, interviewing stakeholders, and creating buttoned-up, detail-oriented creative briefs full of category-shaking strategic insights. And that means being flexible, collaborative, and positive—every billable (and unbillable) hour, every day.
The best part of my job is working with strategists, UX designers, and fellow creatives to help businesses discover the truth at the core of their brand, and then using the brand’s voice to communicate that truth in a way that creates a deep connection with the brand’s audiences.