Applerouth
Applerouth, a test-prep company based in Atlanta, provides its students with personalized, one-on-one tutoring that is proven to increase test scores and build enduring study skills. The initial success of these methods led to rapid growth, and its internal team wanted to take stock of how the brand had evolved, and then plot a path forward into the future. They tasked my team with producing a brand DNA document, a communications plan, and templates for the creation of new marketing collateral.
We reorganized the Applerouth brand in way that made its communications to each audience part of a holistic strategy. We also provided the brand with creative pathways for the production of future collateral based on a core insight of our work: that the best spokespeople for the brand were the students and parents whose futures and lives were actually changed by the brand.
