NEIRP
The Northeast Indiana Regional Partnership is a nonprofit focused on regional business development in my hometown of Fort Wayne, Indiana. NEIRP’s stakeholders in the local business community needed a piece of talent attraction collateral, so NEIRP turned to our creative team for help. The idea we came up with was simple: let’s attract new residents by showing them the region through the eyes of those who already live there and love it.
Using images from local Instagram accounts, and copy I wrote to accompany to those images, we created a lookbook to help local HR managers sell the region to prospective employees.
More recently, I was part of the team that created the “Make It Your Own” talent-attraction branding campaign for the region.