Network Solutions
Network Solutions was founded in 1979 as the world’s first domain registrar. Over the years, it has expanded its services to include hosting, website security, e-commerce development, and PPC advertising. Faced with a wave of new competitors, Networks Solutions needed to reintroduce itself to its audience of IT professionals, as well as reach new audiences, particularly small business owners.
The core of this work was approaching what are essentially B2B audiences from a B2C point of view. It turned out that many of these audiences craved a web services partner who offered something more than just a discount. My team delivered a digital campaign that included a landing page, web banners, pre-roll video, and social media assets. The campaign generated a steady stream of new leads, as well as increased the amount of business from existing customers.
