Ratio Institute
Ecology Action, a California-based non-profit dedicated to helping businesses reduce their carbon footprints at scale, wanted to create a new thought-leadership brand targeted to the food retail industry. The ask included a full brand identity, a brand standards guide, and a phase one website, and it all had to be completed in less than two months. My team developed logo and naming concepts that allowed for quick expansion into internal and web assets once a final option was approved. We also collaborated with Ecology Action’s internal team to take their existing content for this project and seamlessly fold it into the new brand identity and website.
In the end, we created Ratio Institute, a thought-leadership brand whose look and feel, as well as its voice and tone, stands out from the competition. Ratio Institute’s website is positioned to expand and grow as we continue to create more content to help drive the food retail industry toward a more sustainable future.
